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7 Ways to Get to Know Cemetery Customers

We've been talking about the best place to start modernizing our cemetery, which is by increasing our customer value. Today I’m going to share some tips to help you get to know your cemetery customers better. Every community is unique, so while we can learn a lot from...

Increasing Customer Value

If you're looking to modernize your cemetery, there is no better place than to start than evaluating your customers and the value they see in your services. When customers are the focus of our modernization efforts then it will greatly lessen the risk of failure......

The First Step to Modernization

After traveling across North America and working exclusively with cemeteries over the last 8 years, I've found the number one reason most cemeteries continue to struggle. Whether the struggle is finances, talent, regulatory, morale, or "the times have changed"... it...

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